Know Your Fan
See who’s actually showing up.
Herd identifies your superfans across platforms — who’s streaming, saving, buying, showing up. Not just numbers. Names. Faces. Stories.
Prove you're the Goat
A CRM solution for the modern indie artist
Developed in Kellogg Graduate School of Management's New Venture Startup Incubator
The Problem
Today's artists have millions of listeners and know none of them.
Herd fixes that — giving artists a CRM solution to own their fan community, and fans a dedicated home to prove their fandom.
Labels get the masters. Platforms get the data. Artists get the bill.
What about the fan?
The person who streams you, buys your vinyl, and attends your concert has been invisible.
Until now. It's time to Get Herd.
$6.6B
projected superfan economy by 2027
— Goldman Sachs
What We've Built
A CRM solution for the modern indie artist.
Build Direct Relationships
Cut out the middleman.
DMs, exclusive drops, fan clubs — all owned by you. No algorithm between you and the people who love your music most.
Give Fans a Reason to Invest
Turn listening into belonging.
Superfans don’t just want content. They want access. Herd gives them something worth showing up for.
Bad Bunny— 9.8M superfans identifiedFan club signups— up 340% in first 30 daysDirect merch revenue— +2.4x vs. platform average$6.6B— superfan economy — Goldman Sachs, 2024Artists on Herd— own 100% of their fan data
For Artists
You built the audience.
You should own it.
Herd gives artists a fan-side CRM — a real view into who's listening, where they are, and what they're willing to do to get closer to you.
Launch a fan club. Drop exclusive content. Message your top 1,000 directly. No label required.
For Fans
Are you a day one fan? Prove it.
Herd is where your support finally gets recognized. Track your fandom, climb the leaderboard, and unlock exclusive access to your favorite artist.
See how it feels when your favorite artist actually knows your name.
Why Herd
I spent a decade at a major label.
I watched artists give everything for a fraction of their hard-earned royalties.
It's time for a paradigm shift.
I've spent the last decade at Warner Music Group watching firsthand as the most important engine for artist growth evolved from major label A&Rs, to well-connected artist managers, to the teams who understand D2C and merchandise best.
That journey has led me here: transitioning from A&R, to artist management, to developing Herd.
Herd exists because I believe artists deserve better — and superfans deserve to be seen.
— David Stouck, Founder
Get in early.
Herd is in beta. We're onboarding a select group of artists and fans who want to shape what comes next.